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Does your business, like many of today's
leading companies, make these dangerous competitive mistakes?
- Take actions as if competitors did not
exist
- Collect extensive competitor data but
fail to convert it into insights about competitors' current
and potential actions
- Fail to project competitors' likely strategies
and moves
- Ask the wrong questions about the strategies
and actions of current and emerging competitors
- Conduct competitor analysis separately
from strategic thinking
To prepare your business for market rivalry
in the twenty-first century you need an approach to competitor
analysis and intelligence that far surpasses the best practices
in most organizations today. You need Competitors.
In Competitors, international strategy
guru Liam Fahey provides a new integrated, comprehensive
method for analyzing the competition. Called competitor
learning, the method is the product of Fahey's 15 years
of consulting, researching, and teaching competitor analysis
in cutting-edge companies in the United States and Europe.
It combines a system for identifying critical competitor
data with a series of analytical frameworks to help you
develop powerful strategic insights.
Competitors shows you how to:
- Determine exactly what you need to know
about competitors
- Describe and analyze competitors' marketplace
strategy, alliances and networks, assumptions, assets,
capabilities, and culture
- Project competitors' likely strategic
moves and outcomes
- Draw critical inferences from limited
data about competitors' goals, mindsets, and behaviors
- Use competitor analysis to anticipate
changes in customers, channels, suppliers, competitive
dynamics, and emerging markets
- Gain valuable insights into how and why
your organization might win or lose as it competes against
current or potential rivals
- Avoid typical errors associated with
traditional competitor analysis
Competitors is an indispensable learning
tool for managers who want to get ahead of the competition
-- both today and for the future. It teaches managers how
to know their own organization, and how to use that knowledge
to outwit, outmaneuver, and outperform rivals.
Liam Fahey, PhD, is internationally recognized
as a leading consultant in the area of competitor analysis.
He is an adjunct professor of strategic management at Babson
College and a visiting professor of strategic management
at Cranfield School of Management in the U.K. He is also
president of the Learning Partnership U.S., an international
knowledge cooperative whose members include some of the
world's leading business academics, consultants, and practitioners.
He is the coauthor or coeditor of six books, including Learning
from the Future and The Portable MBA in Strategy,
both published by Wiley. He lives in Needham, Massachusetts.
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