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Unless you know where your company is going,
chances are it won't get very far in today's global marketplace.
That's why every business needs the strong vision and keen
sense of direction that come from the development, evaluation,
and implementation of business strategies -- and why every
business owner or manager should have Developing Business
Strategies, David A. Aaker's classic and comprehensive
guide to strategic planning, now in its fifth edition.
Using vivid case studies, Developing
Business Strategies helps you to move beyond reactive
problem solving toward the development and realization of
sound strategic objectives for your company. Providing both
the framework and the tools necessary to make strategy development
and strategy review efforts effective, this book shows you
how to:
- Conduct a structured external and internal
analysts of a business with confidence
- Develop sustainable competitive advantages
by creating assets, competencies, and strategies
- Make strategic investment decisions to
generate growth
- Organize to support strategies
- Compete strategically in hostile, growth,
and global contexts
As compact and easy to use as ever, this
new Fifth Edition offers new or revised sections
on current topics such as strategic uncertainty, buyer hot
buttons, shifting customer priorities, strategy as options,
paradigm shifts, organizational stubbornness, and brand
equity. You'll also find up-to-date research and fresh examples
on economic value analysis, competitor image, total quality
management, reengineering, the virtual corporation, and
more -- plus a set of useful sample planning forms to help
guide you through the strategy development process.
Whether you're a business owner, manager,
or planning executive, the key to your company's success
is in Developing Business Strategies.
David A. Aaker is the E. T. Grether Professor
of Marketing Strategy at the Haas School of Business Administration
at the University of California at Berkeley. He is the author
of numerous articles and ten books on strategy, including
Marketing Research, Fifth Edition (Wiley) and Managing Brand
Equity. His books have been translated into eight languages.
Professor Aaker is an active consultant and speaker in the
United States, Europe, and South America.
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