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For seventeen years, Jeffrey Hollender has
presided over Seventh Generation, a world leader in natural,
non-toxic household and personal care products. What
Matters Most illuminates the successful practices of
Seventh Generation -- and many pioneering companies around
the world -- to demonstrate the pragmatic aspects of a corporate
strategy that hardwires social and environmental concerns
into the company's culture, operating systems, and business
relationships. Outlining seven specific elements of corporate
responsibility, What Matters Most shows business
leaders how to assess their own company's performance, adopt
a socially responsible approach to doing business, and embark
on a path of long-term growth.
Jeffrey Hollender is president and corporate
responsibility officer of Seventh Generation. A frequent
contributor on corporate responsibility, he is the author
of How to Make the World a Better Place and resides
in Burlington, Vermont.
Stephen Fenichell is a prolific business
author. He lives in Upper Nyack, New York.
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