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As the cofounder, chairman, and chief executive officer of Microsoft,
the world's leading provider of software for personal computers, Bill Gates played
a prominent role in launching the Information Age. Now this modern visionary reveals
how expanding technology is propelling the business world into an exciting new
economic era… how every manager can- and must- stay ahead of the curve… and how
integrated information systems can help every organization achieve... Chances
are your company has a sizable investment in technology -- and is realizing only
20 percent of its potential benefit. As Gates explains, you're probably viewing
hardware and software as a way to solve specific problems. But like a living organism,
an organization functions best if it can rely on a nervous system that will instantaneously
deliver information to the parts that need it. In clear, nontechnical language,
Business @ the Speed of Thought shows you how a digital nervous system
can unite all systems and processes under one common infrastructure, releasing
rivers of information and allowing your company to make quantum leaps in efficiency,
growth, and profits. With eye-opening, detailed tours
into Microsoft and other major corporations, Gates unveils the way digital nervous
systems -- from the simplest to the most sophisticated -- are revolutionizing
the very nature of business. You'll learn how integrated technology can:
- Instantly access scattered information to analyze patterns
and trends
- Decrease cycle time and get new products
out before the competition
- Deliver up-to-the-minute
sales and inventory statistics on every one of your products, anywhere in the
world
- Help customers solve their own problems and,
using intelligent software, automatically feed complaints to designers and line
workers
…and much more. "I
have a simple but strong belief," Gates writes. "How you gather, manage,
and use information will determine whether you win or lose." Business
@ the Speed of Thought gives you the information you need to win. Bill
Gates is the chairman and chief executive officer of Microsoft Corporation. His
vision and commitment regarding personal computing have been central to the success
of Microsoft and in the advancement of software technology. He lives with his
wife Melinda, and daughter, Jennifer, in the Seattle area. Collins
Hemingway is director of executive communications at Microsoft Corporation. He
has been involved with Microsoft's systems products since 1987 and from 1994 to
1996 was director of international and partner marketing for the Personal and
Business Systems Division.
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