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The day of the stand-alone business is over.
Today, a decision in one company immediately affects decisions
in other businesses all over the world. In little more than
a heartbeat, even the best-laid strategies can crumble.
How can your business thrive in this volatile
environment? You'll find answers in this revolutionary book.
In Cooperate to Compete, three of the world's most
respected authorities on global competitiveness reveal a
simple, yet profoundly powerful strategy: operate your business
as an "interprise" -- forming closer, more interactive
relationships with customers, suppliers, and even competitors.
Written by the authors of the best-selling
Agile Competitors and Virtual Organizations, this
timely guide shows you how to transform your company into
an agile business that can adapt quickly as the pace of
change continues to accelerate. Your successful interprise
will:
- Offer new combinations of product, service,
and information to become an integral part of customers'
businesses
- Forge strong, mutually rewarding bonds
with suppliers
- Build an adaptive, entrepreneurial culture,
based on new recognition that long-term success comes
from how well you support your customers
Packed with hundreds of real-life examples
from companies serving a wide range of customers worldwide,
Cooperate to Compete offers implementation guidance
rather than abstract principles. You'll see how to:
- Fragment product and service offerings
to increase markets
- Apply the price-follows-value concept
tobuild mutually profitable partnerships with customers
and suppliers
- Use new costing methods that give a true
picture of how you're doing
- Prioritize your improvement activities
around an understandable strategic goal
- Scrap the old "command and control"
management approach and LEAD your interprise to success
Whether you are a CEO; the manager for a
key function such as product development, marketing, manufacturing,
or operations; or the general manager of a small company,
Cooperate to Compete will give you a wealth of ideas
that you can put to work today to remain competitive tomorrow.
Kenneth Preiss, Steven L. Goldman and
Roger N. Nagel are the co-authors of the best-selling Agile
Competitors and Virtual Organizations (Van Nostrand Reinhold,
1995), which was selected as one of the four "best
management books in 1995" at the Global Business Book
Award, sponsored by Financial Times and Booz-Allen
& Hamilton.
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