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Top corporate managers are being shoved
aside in record numbers. During the last three years alone,
more than fifteen CEOs of Fortune 500 corporations have
been fired. It's a fast-changing economy, and those who
commit their corporation to outdated strategies are being
left behind without a backward glance.
How can you survive? What can you do to
make your corporation respond to informed consumers whose
loyalties change from day to day? Simple. Stop what you're
doing right now and read this book. Managing the Evolving
Corporation will transform the way you look at your
business and the global economy that it is part of.
Langdon Morris shows that we're in the midst
of an economic revolution as serious and far-reaching as
the shift to industrialism. The keys to success are no longer
control of raw materials, machines, or people, models of
command and control are too slow to respond to change, and
today's marketplace leaves them in the dust.
What's the alternative? Manage the flow
of information to enable all workers to make the best decisions
themselves. Now that information is cheap and immediately
available, it is the lifeblood of every organization, and
using Morris' powerful new "recognition and response"
model, you can transform your corporation into a dynamic,
interactive team that anticipates every twist and turn of
the market.
In clear prose with dozens of actual examples,
specific action plans, straightforward strategies, and more
than 75 illustrations and photographs, Morris shows you
how to transform your organization into a market leader.
Step-by-step you'll learn how to:
- Scrap command and control and implement
recognition and response
- Focus on the important patterns of events
rather than just the events themselves
- Design powerful real time information
systems
- Structure the work place to maximize
responsiveness
- Achieve high levels of collaboration
among workers
Langdon Morris is an innovator in organizational
transformation and he paints a clear and realistic picture
of the economies of today and tomorrow. He shows you how
to make the most of it whether you're a CEO, board member,
strategic planner, middle manager, or front line worker.
If you want your organization to survive
and thrive during the 1990s and the 21st century, read this
valuable guidebook and recommend it to your colleagues.
Langdon Morris is a seasoned transformation
consultant. He has supported enduring and fundamental change
in numerous organizations, and is founder of Strategic Planning
Guild in San Ramon, California.
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