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Knowledge has become the most important
factor in economic life. It is the chief ingredient of what
we buy and sell, the raw material with which we work. Intellectual
capital -- not natural resources, machinery, or even financial
capital -- has become the one indispensable asset of corporations.
Intellectual Capital is a groundbreaking
book, visionary in scope and immediately practical in application.
It offers powerful new ways of looking at what companies
do and how to lead them. This is the first book to show
how to turn the untapped, unmapped knowledge of an organization
into its greatest competitive weapon. I/t reveals how to
unlock the value of hidden assets; how to find them in the
talent of a company's people, the loyalty of its customers,
and the collective knowledge embodied in an organization's
culture, systems, and processes. And it shows how to manage
these vital assets -- which until now have largely been
ignored.
Dazzling in its ability to make conceptual
sense of the economic revolution we are living through,
Intellectual Capital cuts through the vague rhetoric
of "paradigm shifts" to show how the Information
Age economy really works -- and how to make it work for
you and your business. Here you will learn:
- How to discover and map the human capital,
the structural capital, and the customer capital that
together embody the knowledge assets of a corporation
- How successful companies like General
Electric, Hewlett-Packard, and Merck & Co. manage
their intellectual capital to improve performance
- Why flows of information have more impact
on profits than the movement of goods
- How intellectual capital can free up
financial resources to dramatically increase profitably
- Why the rise of the "knowledge worker"
leads to new principles of managing people -- so that
companies can really mean it when they say employees are
their most important asset
- How to collaborate with customers to
build wealth together
- How the knowledge economy affects you
personally and in your career; and how to capitalize on
the opportunities it presents
Read Intellectual Capital as if the future
of your company and your career depend on it. They do.
Thomas A. Stewart is an award-winning
member of the board of editors of Fortune magazine.
He pioneered the field of intellectual capital in a series
of landmark articles that earned him an international reputation
as the chief expert on the subject. The Planning Forum called
him "the leading proponent of knowledge management
in the business press," and Business Intelligence,
a British research group, gave him a special award for his
outstanding contributions to the field. He lives in Manhattan.
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