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The Company Culture Cookbook taps
into the major themes of change and culture that today's
organizations face. It provides simple, quick to do, tried
and tested recipes to create a vibrant workplace.
Kevin Thompson shows that success is achievable
if you get the individuals in your organization to 'buy
in' to change rather than 'selling it' to them, and within
this book he brings to life a range of fun, fast and practical
techniques to help you do just that.
Each section begins with a quick overview
of the basic ingredients. But before you start cooking,
you will need recipes. Once you have the recipes you can
create a range of different results to help you face varying
and numerous challenges.
Kevin M. Thompson has pioneered internal
marketing and communication for more than a decade, and
is the author of numerous management books and articles.
A regular speaker at international conferences he excites
and enthuses audiences with his insight and excitement about
energizing people at work.
He is Honorary Professor of Marketing
at Birmingham University and a Fellow of the Chartered Institute
of Marketing. His counsel has been sought at Board level
by organizations such as KPMG, Vodaphone, Marsh, Electrolux,
British Airways and many others. He is President of MCA
Communicates, a WPP Group Company.
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