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Establishing your successful niche in the
lucrative world of e-business is not about competing to
win money or rewards -- it is about winning co-operation.
Mutual benefit holds the key to becoming a winner -- this
game is about getting and keeping attention and cooperation
both from other players and from customers. It is a game
that is 99% about communication and only 1% about technology.
Using game theory and practical examples,
Peter Small explains how, by building up a network of collaborative
associations with the people who know about and use the
technology, and with customers and clients, you can create
e-business solutions that can readily adapt to customer
needs, technological change or competitive moves. He provides
a practical toolkit that will allow you to build the kind
of personal communications networks that will enable you
to establish your own niche in the world of e-business,
and to grow it successfully and profitably.
The Ultimate Game of Strategy is
about understanding that the internet is a massive resource
for making contacts with customers and collaborators in
e-business. The game is to choose the most suitable contacts
and to establish and maintain a trusting relationship with
them -- this is a game of vital strategic importance, and
one that is not easy to play. It provides you with the understanding
and practical knowledge that will allow you to play the
game and win.
Originally an electronic system design
engineer, Peter Small engaged in a variety of exotic entrepreneurial
business enterprises during the 1970s and 1980s -- mostly
revolving around the London fashion scene. In 1990 he became
one of the pioneers of multimedia, producing the award winning,
classic CD-ROM 'How God Made God' -- an interactive work
that linked computers to biological systems. His book, Lingo
Sorcery, was a ground-breaking introduction to object-oriented
programming and the follow up book, Magical A-Life Avatars,
introduced many revolutionary new concepts to Internet and
web design philosophies. These books were followed in 1999
by The Entrepreneurial Web, an innovative e-business
strategy book that anticipated the failures of the early
dot-coms and provided a new and original perspective on
creating businesses in an environment of constant change.
As a one time professional poker player and a writer of
an investment strategy course, his main interest now is
in applying game theory to Internet business and communications.
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