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The customer today cares about more than
price, having the confidence to question internal corporate
practices behind the brand name products he or she buys.
How are today's companies repaying that confidence?
There is a growing need to be a good corporate
citizen, not only to increase value and reputation but also
to protect the lasting damage that can result from harm
to an organization's reputation.
Responsible corporate activity is a fundamental
business issue.
Corporate Citizenship is an idea, which
has both practical and ethical dimensions, including: risk
avoidance, reinforcing relationships between individuals
and communities, managing in a global economy, setting standards
for products and suppliers, and developing business competence.
This book describes the world of global organizations and
their collective contribution to corporate citizenship,
whether they be private, governmental or non-governmental.
Corporate Citizenship has been written to
provide you with a source of ideas and examples, giving
clear explanations of the issues and language currently
dominating discussion about the social and environmental
responsibilities of business, including the new global standard
for social accountability: SA8000. Exercises and dilemmas
are provided, as are references by associations, interest
groups and networks, which can be contacted for advice and
support.
Profiles include:
- Levi Strauss & Co.: the introduction
of a code of conduct for its suppliers.
- Toys "R" Us: the emphasis placed
on its responsible global sourcing.
- Greenpeace: the global reach needed to
defend Nature.
- NEC: an original signatory of the Japanese
Charter of Good Corporate Behavior.
- The British Royal Family: engaging stakeholders.
- Shell, BP, McDonald's and Marks and Spencer:
facing their social responsibilities.
- London Metropolitan Police: the Ethics
Committee and Working Group.
Reading this book will give you the insight
and the answers as to how to evolve into a successful, responsible
business. Benefit from the significant initiatives and hard
lessons learned by organizations across all sectors, types
and sizes.
Corporate Citizenship also includes information
about a new global standard of global accountability: SA8000,
for companies interested in assessing, monitoring and influencing
the social accountability of their suppliers and vendors
as well as their own facilities.
Develop a new business strategy that leaves
a positive social footprint.
Malcolm McIntosh, FRSA, is an independent
teacher, writer, and consultant on corporate citizenship.
He is a visiting Fellow of Bristol University and teaches
at Bath and Lancaster universities where he runs courses
on corporate citizenship, business ethics and sustainable
communities.
Deborah Leipziger is the Director of
the Council on Economic Priorities in the UK, a research
organization devoted to promoting corporate citizenship.
Ms. Leipziger played an integral part in the drafting and
launch of the first global social accountability standard,
Social Accountability 8000, and its subsequent guidance
document.
Keith L. Jones is a Lead Auditor and
Sector Manager for SGS and was jointly responsible for pioneering
drafting, development and on-site auditing work for the
ethical management standard SA8000. Dr. Jones has degrees
from the universities of Oxford, London and Durham.
Gill Coleman is Programme Director at the New Academy
of Business, which she joined at its inception in 1995.
Since 1996, Gill has worked with Bath University School
of Management, to establish and run the M.Sc. in Responsibility
and Business Practice.
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