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Over the past two decades, businesses in
virtually every sector of the world economy have benefited
from the technologies of electronic commerce -- the automation
of commercial transactions using computer and communications
technologies. Electronic commerce has spurred far-reaching
changes in business, on multiple fronts, using many technologies.
This book provides a deep, practical understanding of these
technologies and their use in e-commerce. Unlike other books
on e-commerce, it does not concentrate solely on the Internet.
Instead, it suggests that the Internet is only a bridge
technology -- attractive because of its low costs and global
reach, but unattractive because of its slow speed and poor
user interface.
Each of the twelve chapters contains an
overview of a current theory of practice followed by one
or more business case studies. A combination of academic
theory and case studies provides a comprehensive picture
of how businesspeople use computers to revolutionize the
selling and delivery of their products and services.
J. Christopher Westland is Professor
and Chairman of Information Systems and Management, and
Theodore H. K. Clark is Assistant Professor of Information
Systems and Management, both at the Hong Kong University
of Science and Technology.
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