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Speed. Intangibles. Connectivity. As these
three forces converge, every dimension of business behavior
is being challenged to its core. If you think that business
can be sustained by the old rules of mass production, segmented
pricing, and stable organizations, you'll need to think
again.
Welcome to the new economy -- a world where
the rate of change is so fast it's only a blur, where the
clear lines distinguishing buyer from seller, product from
service, employee from entrepreneur are disappearing. To
profit from these revolutionary patterns of business, you
need a dynamic guide to the new economy. You need BLUR.
In this groundbreaking book, Stan Davis
and Chris Meyer deliver more than a guided tour to these
momentous shifts. They offer readers a working model to
illustrate and benefit from the new rules of the connected
economy, where advantage is temporary and nothing is fixed
in time and space. Showcasing the practices of dozens of
enterprises exploring the new frontiers of business -- from
Amazon.com to DreamWorks SKG to MBNA America -- Davis and
Meyer build a new framework for delivering and capturing
value, evaluating success, developing strategy, and managing
organizations in an economic world no longer determined
by static measures of supply and demand.
BLUR provides a lens for bringing
the emerging economic landscape into focus -- a world in
which change is constant; knowledge and imagination are
more valuable than physical capital; products and services
are blended as "offers"; transactions give way
to "exchanges"; and physical markets take on the
characteristics of financial markets. This world rewards
those who buck convention, like MCI, which has reorganized
every six months to release creativity, or David Bowie,
who has sold options on his future earnings as an artist.
Adaptability is paramount, as more companies build permeable
networks of business relationships with suppliers, distributors,
employees, and even competitors, and individuals become
"free agents," contracting their services to the
highest bidders.
BLUR challenges you to question every
assumption you hold about how business is conducted, and
encourages you to experiment at the edges of business. BLUR
outlines nothing less than a revolution in business and
consumer culture. Will you watch on the sidelines as the
innovators overtake you, or are you ready to start playing
by -- and discovering -- the rules of BLUR?
Stan Davis is an independent author and
speaker based in Boston as well as a research fellow at
the Ernst & Young Center for Business Innovation in
Cambridge, Massachusetts. He is well known as a visionary
business thinker who advises leading companies and fast-growing
enterprises around the world. He has written eight influential
books, including 2020 Vision, The Monster under
the Bed, and the bestselling Future Perfect, recipient
of Tom Peters's "Book of the Decade" Award.
Christopher Meyer is director of the
Ernst & Young Center for Business Innovation, which
researches the emerging issues facing business. He is also
President of Bios GP, Inc., Ernst & Young's venture
in the application of complexity theory to business. With
over twenty years of experience in general management and
economic consulting, he is an authority on the evolution
of the information economy and its impact on business.
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