Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished through product line renewal and new service development is essential to the long-term vitality of businesses across industries.

The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines of product/service development -- new product strategy, user research, concept development and prototyping, market testing, and business modeling -- into a practical framework for generating enterprise growth.

The book illustrates that framework with in-depth examples of companies -- including IBM, Honda, and Mars -- that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain actionable templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer’s framework for developing new market applications.

This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students of engineering management, innovation management, and corporate strategy.

Marc H. Meyer is the Matthews Distinguished University Professor of Northeastern University and heads the Entrepreneurship and Innovation Group in the College of Business. He also directs Northeastern’s High Technology MBA Program. He earned his master’s and doctoral degrees from the Sloan School of Management at MIT and his undergraduate degree at Harvard. He is a Visiting Scientist at MIT in the Engineering Systems Division. Meyer helps corporations around the world build new businesses.