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Today, many companies have become powerfully
averse to taking the risks that are essential to long-term
success. Dr. Sayan Chatterjee shows how to identify high-risk,
high-return opportunities, and then systematically mitigate
those risks up front, as you design your initiative. His
techniques can help you safely pursue huge opportunities
that others pass up -- and sustain profit growth far into
the future.
- A complete framework for attacking
high-risk, high-return opportunities -- Powerful new
tools for sustaining long-term growth and profitability
- Clarifying and mitigating your real
risks -- Understanding what is visible to your customer
and how that affects your risk
- JetBlue vs. Southwest: More than one
way to skin a cat -- Identifying multiple competitive
objectives, and multiple ways to achieve them
- Tracking and reducing risks in real-time
-- Discovering mistakes in assumptions or logic while
there's time to fix them
- Creative ways to leverage existing
resources more effectively -- Reducing risk by avoiding
unnecessary additional investments and what to do when
you can't
- Execution: Getting your ducks in a
row -- Creating an organization that can deliver on
your high-value, low-risk strategies
- Reducing the hazards of growth and
diversification strategies -- Planning to grow or
extend your core markets
- Entering existing markets without
the risk -- Finding more effective ways to overcome
entry barriers
- Shaping new markets: products, processes,
and platforms -- What it takes
to successfully create and dominate a new market
Sayan Chatterjee, Ph.D. is Professor
of Management Policy at the Weatherhead School of Management,
Case Western Reserve University. He has been doing academic
research on the sources of business risk since the early
1990s and is now translating his breakthrough ideas into
actionable information for business leaders and financial
experts. In May 2003, he spoke at an invitation-only practitioner
conference on risk, organized by the London School of Economics.
His works are used in the curriculum of the Harvard Business
School and have been cited in most leading textbooks on
strategy. He also consults with leading middle-market firms
and global corporations.
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