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Today, every aspect of business is dominated
by networks. The powerful impact of broadband and mobile
networking is being accelerated by emerging technologies
ranging from XML to peer-to-peer. These drivers, together
with swiftly changing consumer and worker behavior, are
bringing these networks to life. In an economy dominated
by the flow of information and ideas, the rules of success
have changed dramatically. Living Networks shows
managers the profound business implications -- and offers
detailed, specific guidance on how to respond.
Ross Dawson shows how to use tomorrow's
living networks to build lasting customer and partner relationships
based on transparency, collaboration, and shared value.
Dawson introduces proven techniques for leading companies
toward tomorrow's business models and for leveraging living
networks in the creation of new products, services, and
intellectual property. Simply put, he not only shows leaders
how to leverage changes in technology but in the underlying
sources of business value.
- Doing business in a world with "zero
degrees of separation." Leveraging living networks
for competitive advantage.
- New rules for business relationships.
How to accelerate trust and earn attention.
- The organization as "network
presence." Understanding the enterprise as an
ongoing flow of marketing, feedback, and community.
- The real "convergence" --
and its real impact. One giant market space, telecom,
information technology, media, finance, and beyond.
- How living networks will liberate
the individual. Plugging into living networks for
greater profit and personal fulfillment.
Ross Dawson is Founder and Chief Executive
Officer of Advanced Human Technologies, an international
consulting firm that helps leading organizations develop
strategy and client relationships in the digital, connected
economy. He is author of the Amazon.com bestseller Developing
Knowledge-Based Client Relationships: The Future of Professional
Services and more than 50 articles on international business.
Dawson is in demand worldwide for his innovative work as
a keynote speaker, workshop presenter, and strategy facilitator.
His global media appearances include CNN, Bloomberg TV,
SkyNews, European Business Network, and Channel News Asia.
Prior to founding Advanced Human Technologies
in 1996, Dawson worked in a variety of senior positions
in London, Tokyo, and Sydney, most recently as Global Director,
Capital Markets, at Thomson Financial. He speaks five languages.
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