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After all the books on why to go
global, here is a book that gives practical advice on how
to become a successful player in the global arena...
The Global Challenge: Building the New
Worldwide Enterprise is a guide to preparing and implementing
the right global strategy for your company, whatever its
size or nature.
Beginning with a vivid picture of the current
shift toward globalization that places it within the larger
context of our times -- and a look at the external forces
driving strategic decisions today -- The Global Challenge
moves on to the real issues that impact your company,
right now. Here are the knowledge and tools you need to:
- Determine your company's organizational
needs for success in the global marketplace
- Properly analyze the strengths and weaknesses
of your organizational structure and determine how to
maximize its effectiveness
- Develop and maintain the twelve crucial
competencies of successful global managers
- Sell the 'vision' of globalization to
employees at all levels -- a critical and often overlooked
task -- in order to assure widespread, ongoing support
for the transformation process
This book is full of practical examples
based on actual business situations, and each chapter concludes
with a summary and notes to further facilitate your understanding.
Unique in its linkage of strategic vision,
organizational dynamics, and human resource development...
as all-encompassing in scope as it is specific in detail...
written with one eye on practicalities you face today and
the other on trends just beginning to take shape for tomorrow...
The Global Challenge is essential reading for any
executive ready to work in a global, highly interdependent
economy and willing to work in creating a future together
with their business partners.
Robert T. Moran, Ph.D., has been an organizational
and management consultant for more than 20 years and his
clients have included numerous major international organizations.
He is currently director of the Program in Cross-Cultural
Communications at The American Graduate School of International
Management in Glendale, Arizona. He has designed and conducted
seminars for the American Management Association, AT&T,
and Arthur Andersen & Co. Other clients include Honeywell,
Exxon, General Motors, Miles Inc., Singapore Airlines, and
Volvo, among many others. He is coauthor of the best-selling
Managing Cultural Differences.
John R. Riesenberger is executive director
of Worldwide Strategic Marketing Services for The Upjohn
Company, the $3 billion global pharmaceutical firm. He has
held executive responsibilities with Upjohn's U.S. Pharmaceutical
Division, Canadian subsidiary, and Worldwide Pharmaceutical
Strategic Marketing. His accountabilities have included
sales, marketing, manufacturing, human resources, and information
systems.
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