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The Value Enterprise: Strategies for
Building a Value-Based Organization

by John Donovan, Richard Tully and
Brent Wortman

Toronto: McGraw-Hill Ryerson, 1998

More and more companies are realizing that value-based management (VBM) is an essential ingredient to prosperity and growth in these tough, competitive times. But moving VBM from the corporate boardroom down throughout the organization remains a challenge. Finally, in The Value Enterprise, organizations will find the tools they need to reinvent corporate culture so that value is the corporate mission from the executive suite to the shop floor.

The Value Enterprise goes beyond why managing for value makes sense, and concentrates on showing how line managers, whether general or functional managers, can identify and control the business drivers which lead to value creation. Importantly, the book emphasizes that to achieve lasting success organizations must find strategies that create value simultaneously for all key stakeholders: customers, employees, and shareholders.

The Value Enterprise provides a blueprint for implementing the principles of VBM throughout an organization. It is a proactive approach to becoming a true value enterprise. Examples of VBM in action (including Boeing, Walmart, Cognos and Continental Airlines) and an in-depth case study highlight all the steps you need to follow to build a solid value enterprise, including:

  • How to hook value into the planning process from the outset
  • How to install a value scorecard that measures the value that shareholders, customers, and employees derive from your business
  • How to use value modeling to gain a common understanding of how a company's customers, assets, activities, and employees interrelate to affect future cash flows
  • How to pinpoint "value drivers" -- the key components that create value -- and focus energy and resources on them
  • How to create incentives and compensation for managers and employees so that day-to-day efforts are linked to value creation
  • How to collect the rich set of information needed to make value-driven decisions

This book fills an important gap, extending the reach and the power of value-based management beyond the offices of senior financial managers to the entire organization. The profound organizational transformation that can result can lead to significant value creation for all interested constituencies: investors, customers and employees, which will ensure the long-term success of your enterprise.

John Donovan, Richard Tully and Brent Wortman are consultants with Deloitte & Touche Consulting Group. John Donovan is the firm's Global leader of Value Based Management (VBM) and also leads the Strategic Transformation Practice in the Mid-Western United States. Richard Tully leads the Strategic Transformation Practice in the firm's Chicago office and Brent Wortman heads up VBM and Strategic Transformation in Canada. As the firm's lead practitioners in VBM, John, Richard and Brent have helped companies in the U.S., Canada, Europe and South America implement VBM. They work with a broad range of companies in Telecommunications, Media, Healthcare, Manufacturing, Consumer Businesses, Utilities and Financial Services.

 

 
   
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