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What if you could listen to millions of
people -- customers, employees, competitors, partners, even
the media -- as they candidly discuss your company, your
products, and your advertising? And what if you were able
to use this real, up-to-the-minute feedback to determine
exactly what your customers want and how to improve your
business exponentially? Sound too good to be true? Then
you haven't tapped into the power of the blog.
Today, 50 to 100 million bloggers are communicating
on the Internet, expressing their thoughts on and experiences
with products, and sharing industry information. With millions
of voices being heard, this revolutionary medium is now
a worldwide forum. No business can afford to be left out
of the conversation.
In Blog Marketing, leading blogging
consultant Jeremy Wright explains how and why companies
of all types blog and reveals strategies for effectively
interacting with customers. You'll find out how authentic
feedback from customers can lead to potential new marketing
strategies, innovative product ideas, and new concepts that
will completely transform your business.
Get an exclusive look at some phenomenally
successful companies currently taking advantage of blogs
including Microsoft, Sun Microsystems, Google, Disney, General
Motors, and others, and find out how you can reap the rewards
in your own organization.
Blog Marketing is filled with real-world
examples of how blogging can:
- Extend company branding
- Create positive experiences with your
customers
- Provide real feedback on your company
and its products
- Transform the way your company does business
- Simplify a variety of project management
tasks
- Impact the bottom line
The business world is undergoing profound
changes that are redefining marketing, public relations,
and customer communications. If you aren't inviting this
change into your own business -- and keep in mid, your competitors
are -- then the writing is on the wall. No matter what your
business, blogging is essential to your success, both now
and in the future.
Jeremy Wright is a prominent blogging
consultant whose clients include Ford, Microsoft, and eBay.
His business and technology-related blog, Ensight.org, is
read by more than 250,000 people every month.
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