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eCommerce has changed business as we know
it. No hype, it's reality. New companies, new competition,
new customers -- all challenge existing business rules.
The emerging new economy, however, has fundamentals about
customers, relationships, service, and brand. Customers
matter in eCommerce and gaining their trust and building
relationships are critical for success. How does a company
create an eCommerce business based on relationships? What
must it do to achieve the right balance between vertical
operation and virtual integration? What should be on the
executive agenda for eCommerce? The answers can be found
inside The eProcess Edge, from thought leaders Peter
Keen and Mark McDonald.
Keen and McDonald have identified the approaches
and steps necessary to create wealth through raising efficiency
and combating commoditization found on the Web. It's not
about just knowing what to do; it's about knowing
how to implement processes, and how to turn innovation
into execution. This book is a practical roadmap that shows
managers and technology decision-makers exactly how to improve
their processes and capabilities, gain the competitive advantage,
and help their companies build wealth. Revealing the advantages
of eProcess, the authors show how to combine new technology
with business processes to generate faster revenue growth
and greater profits through relationships and repeat
business.
Peter Keen is the founder and Chairman
of Keen Innovations and has served on the faculties of Harvard,
MIT, and Stanford. In 1994, he was profiled by Forbes
magazine as the "consultant from Paradise." In
1988, he was named by Information Week as one of
the top ten consultants in the information technology field.
His research, writing, and public speaking all focus on
helping firm bridge the gap between business decisions and
technology choices. A prolific writer, Peter Keen is the
author of many books that have strongly influenced the business-technology
dialogue, including The Process Edge: Creating Value
Where It Counts (1997). Peter and his wife Sherry live
in Fairfax Station, Virginia.
Mark McDonald is an associate partner
and director of the Center for Process Excellence at Andersen
Consulting. During his 11 years at Andersen Consulting,
he has been a leader in developing approaches for process
design in eCommerce, business integration, product development,
and rapid application development. Since 1996, Mark has
published articles on Internet development in leading magazines
and journals. He frequently speaks on eCommerce and related
topics and works with Global 1000 and startup companies
around the world. Mark and his wife Carolyn live in St.
Charles, Illinois, with their two children, Brian and Sarah.
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