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CEOs who fail to meet their company's strategic
goals often do so not because their vision is flawed, but
because they are unable to implement that vision effectively.
Without a disciplined process for driving strategy from
the boardroom to all levels and functions, it is difficult
-- if not impossible -- to deploy key corporate initiatives.
In Implementation, Alan Brache and
Sam Bodley-Scott present the concepts, tools, and diagnostics
you need to master the seven essential skills for translating
corporate vision into practice: creation, portfolio management,
project roles, methodology, culture, reporting, and organization.
Drawing on extensive experience as strategy
experts at Kepner-Tregoe, Inc. (Princeton, N.J.), the authors
describe critical factors for transforming your organization
into an action-oriented enterprise, explaining how to identify
and prioritize initiatives that support your firm's strategic
vision -- and deliver those initiatives on time and on budget.
Using the exclusive Kepner-Tregoe methodology,
Brache and Bodley-Scott demonstrate how approaches that
have been successful in managing projects -- proven with
such diverse clients as Electrolux, General Dynamics, Hallmark,
and Pfizer -- can be used to advance your company's core
goals.
You'll learn how to:
- Diagnose your organization's initiative
execution capacity
- Energize and engage your project teams
- Monitor and report on initiatives and
ROI
- Develop new products, enter new markets,
and establish and enhance brand equity
- Fuel organizational change and growth
- Avoid the traps that derail strategy
implementation
- Create and sustain competitive advantage
Initiatives are the vehicles that deliver
your strategy -- and Implementation is an essential
guide for bringing your strategic vision to life.
Alan Brache, Executive Director, Business
Solutions, at Kepner-Tregoe, Inc., has been a consultant
and executive for over 25 years. A noted authority on business
strategy and implementation, Brache is the author of two
groundbreaking books: the best-selling Improving Performance:
How to Manage the White Space on the Organization Chart
and the critically acclaimed How Organizations Work:
Taking a Holistic Approach to Enterprise Health.
Sam Bodley-Scott is Vice President at
Kepner-Tregoe, Inc. His experience helping numerous international
organizations implement change initiatives has led directly
to the development of many of the concepts and tools presented
in this book. Bodley-Scott created and managed Kepner-Tregoe's
European Strategic Project Management consulting practice,
enabling clients to successfully implement strategy through
a combination of change and program management solutions.
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