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Strategic leadership is one of the most
used and abused phrases in today's corporate lexicon. The
Art and Discipline of Strategic Leadership removes the
theory and guesswork to reveal strategic leadership for
what it really is: guiding an organization to establish
a framework within which it will make choices to determine
its future nature and direction.
In this thoughtful and pragmatic book, strategic
advisers Mike Freedman and Benjamin Tregoe draw on their
extensive global experience with leading consulting firm
Kepner-Tregoe. Along with examples of successfully implemented
approaches from Hallmark International, British Airways,
Lockheed Martin, the Bank of Ireland, and many others, they
outline a five-phase plan executives can use to:
- Gather and analyze intelligence, craft
a strategic vision, develop implementation plans, take
action, and monitor results
- Secure consistency in strategic decision-making
throughout the organization
- Dodge the currently popular -- but potentially
fatal -- trend toward strategic short-termism
As you read these words, your competitors
are formulating their own strategies and adopting and adapting
your most innovative ideas for their own purposes -- to
trump your products, steal your customers, and capture your
place in the value chain. Your defense? Accept the inevitable
obsolescence of your current thinking, formulate and implement
a self-renewing strategy, and regain the upper hand in the
battle for competitive survival.
Today's uncompromising environment leaves
you little choice. Every day, with every decision you make,
you must improve your firm's strategic performance. Let
The Art and Discipline of Strategic Leadership introduce
you to a disciplined approach to creating and implementing
results-based strategy by providing tools and techniques
for you and your team to discard outmoded standards, think
the unthinkable, and implement a fluid and flexible strategy
to drive extraordinary business results.
Mike Freedman is president of the worldwide
strategy practice of consulting company Kepner-Tregoe, Inc.
Freedman has lived and worked in Europe, North America,
Asia, and the Middle East, and has written numerous articles
on strategy. He serves on the editorial board of the journal
Strategic Direction.
Benjamin B. Tregoe is the cofounder of
Kepner-Tregoe, Inc., a management consulting firm with headquarters
in Princeton, New Jersey. He is the author or coauthor of
numerous books, including the management classic The
Rational Manager, and its sequel,
The New Rational Manager.
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