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In the world of e-business, "e"
is just the means. "Business" is the end. The
fundamentals of business have not changed. Firms still win
by creating superior value for their customers and by building
superior business architectures. Executives who lose sight
of this fact -- whether due to technology, bureaucracy,
or the gold-rush mentality -- risk becoming disoriented
and even lost.
The Seven Steps to Nirvana is a compass
for senior executives as they embark on the journey of e-business
transformation. Tested before thousands of executives, whose
collective insights helped shape its content, this visionary
book offers a systematic roadmap for converting large, established
companies into fierce, twenty-first-century competitors.
Steeped in ancient wisdom, grounded in a
powerful array of sense-making frameworks, and brought to
life through dozens of real-world examples, The Seven
Steps to Nirvana brings clarity and insight to a wide
range of strategic issues. These include how to:
- Define the evolutionary path for e-business
initiatives
- Formulate a winning e-business strategy
- Find opportunities to leverage the core
business
- Synchronize customer touch points and
resolve channel conflict
- Understand the landscape of e-business
infrastructure
- Fund e-business projects and manage e-business
project portfolios
The Seven Steps to Nirvana is more
than just another "e-business book." It is, in
fact, a strategy book for the new world of business. It
shows how to weave technology, strategy, processes, infrastructure,
and organizational issues into a rich tapestry to create
the businesses of the future. And it reminds us that e-business
is ultimately business, by putting customers at the front
and center of e-business initiatives.
Mohan Sawhney is the McCormick Tribune
Professor of Electronic Commerce and Technology -- and director
of the Center for Research on Technology, Innovation, and
E-Commerce -- at Northwestern University's Kellogg Graduate
School of Management. Named by Business Week as one
of the 25 most influential people in e-business, Sawhney
is an internationally renowned consultant, writer, teacher,
advisor, and speaker.
Jeff Zabin is an independent writer and
speaker, and a research fellow with DiamondCluster International,
a business strategy and technology solutions firm. He is
a co-founder of an e-business thought leadership network,
called nMinds, and a strategic advisor to several technology
and e-commerce companies.
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