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Digital Deals explains and analyses the "growth
through partnering" success of companies like Cisco, AOL, Microsoft and others.
Combining case studies from the files of these digital leaders with techniques
for structure and implementation. Digital Deals reveals the secrets organizations
need to know before investing or partnering with other businesses -- and identifies
the steps required to make those partnerships successful. In
this fast-moving age of global integration, businesses need more information and
resources to gain and maintain their competitive advantage. Digital Deals
will take you through the 21st century deal process from pre-deal needs analysis
to assure post-deal satisfaction, in sections including: - Crafting
A Systematic Deal Strategy -- explores the new significance of partnerships and
presents a systematic framework for selecting appropriate digital deals
- Structuring
Digital Deals -- examines how executives in companies from Intel to AT&T established
and executed the five primary types of deal structures
- Putting
It All Together -- explores the correlation between deal rationale and deal structure,
and offers guidance for building a system that supports digital deal analysis
and action
As the digital revolution spreads
and accelerates, market value is migrating to organizations that understand the
value of -- and know the steps to execute -- cost-effective partnership and investment
strategies. Digital Deals outlines and explains a systematic methodology
for competitive analysis and partnership planning, and provides a proven model
for developing and improving any organization's new economy corporate development
strategy. George T. Geis, Ph.D., is an Adjunct Professor
at the Anderson Graduate School of Management at UCLA, where he teaches in the
areas of information technology, accounting, and finance. Geis is cofounder of
TriVergence, a technology and research firm specializing in partnership systems,
and has published five books and dozens of professional articles. George
S.Geis, JD, MBA is a management consultant with McKinsey & Company, specializing
in strategic alliances, corporate finance, marketing, and the Internet. Before
joining McKinsey, Geis worked with law firms in Los Angeles and New York, as well
as the accounting firm of Arthur Anderson & Co.
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