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In today's economy growth is essential to
the success -- and longevity -- of any business. Growth,
by its very nature requires some sacrifice of bottom-line
profits. But how much is too much? And how do companies
expand without negatively impacting shareholder value in
the long-term? An orientation toward pure profit can be
just as damaging as an orientation that espouses growth
at all costs.
According to the experts at A. T. Kearney,
one of the world's leading and most dynamic consulting firms,
the secret to success can be found in strategic balance.
Based on a 10-year study of over 1,100 companies worldwide
conducted by the firm, The Value Growers explores
and explains the importance of business growth. This book
provides the sound business theory and strategy necessary
to create long-term success above and beyond what conventional,
bottom-oriented companies generate.
The true paragon of excellence is strong
and lean; neither virtue can sufficiently bring success
on its own, explain the authors. Companies need to achieve
a strategic balance between top-line and bottom-line growth
in order to flourish and enjoy staying power. The strongest
companies are those that recognize and understand the importance
of both innovation and improvement. These companies never
stop growing -- even if they must temporarily sacrifice
their bottom-line profits. These companies are value growers.
Drawing from actual growth success and failure
stories from top global companies such as Intel, Microsoft,
Nissan, BASF, Hyundai, 3Com, Bayer, and others, this book
reveals that value-building growth is a constant, conscious
process. It also proves that successful growth is possible
in any industry, at all phases of the business cycle. Organized
into three authoritative sections, The Value Growers:
- Equips managers and business leaders
with the diagnostic tools to identify their organizations'
growth categories
- Outlines the five fundamentals of value-building
growth that companies in any industry sector can follow
- Delivers proven strategies and techniques
for achieving sustained, value-building growth
The Value Growers is a timely and
important resource for anyone looking to build a strong,
successful, ever-expanding, and prosperous organization.
James McGrath, Fritz Kroeger, Michael
Traem, and Joerg Rockenhaeuser are senior consultants and
specialists in growth and strategic development at A. T.
Kearney, a subsidiary of EDS. Fritz Kroeger and Michael
Traem are the authors of Spearheading Growth: How Europe's
Top Companies Are Restructuring to Win, and After
the Merger: Seven Rules for Successful Post-Merger Integration.
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