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The American Dream has a new name: e-business. But the realities
of internet business are harsh; look past the hype and the well-publicized stories
and you'll find that many companies spend a great deal of money on their initiatives
and have little to show for it. In truth, most managers and "web wannabees"
lack an understanding of the hard work and discipline that success in e-business
requires -- and as a result, most internet initiatives fail. This
doesn't have to happen to your business. Net Ready will prepare you for
the demands of the emerging digital economy -- dubbed the E-conomy by the authors.
Amir Hartman and John Sifonis combine the proven strategies of Cisco Systems with
their years of experience and research in working with net ready businesses to
illustrate how companies of any size can survive and thrive in the E-conomy.
This book explains what the net ready organization of the twenty-first
century will look like, how it will operate, and how it will relater to other
net ready organizations. It identifies the new rules of the E-conomy, illustrating
how Cisco's unique, flexible web strategies work in this new playing field and
providing a practical tool kit for exploiting each strategy to your maximum benefit.
You'll examine and learn from Cisco's revolutionary process
of enabling anyone doing business with the company to create value with the net.
And you'll discover how successful e-business companies have seized on the four
most important properties of success in e-business -- leadership, governance,
competencies, and technology. Net Ready can move
your internet agenda forward by: - Organizing your
company for success in the E-conomy
- Planning e-business
leadership
- Aligning governance models for optimum
leverage of the net
- Linking net and business strategies
- Identifying
opportunities for competitive advantage
Net
Ready also explains why you must give up many practices that were previously
profitable in order to make it in the E-conomy, teaches you how to estimate the
vulnerability of your enterprise, and identifies the barriers to and drivers of
net ready success. Revealing the tactics that catapulted
the most successful organizations in cyberspace to the forefront of e-business,
Net Ready enables any professionals to unlock the door to Internet success.
It will fully prepare you for the challenges of the E-conomy and what you must
take on -- and, almost as critical, what you must let go of -- to be truly net
ready. Amir Hartman serves as Managing Director
of Cisco's Internet Business Solutions Group, working with customers and their
e-business transformation. Amir is also on the faculty at the Haas School of Business,
UC-Berkeley where he specializes in classes on e-business strategy. A well known
consultant and speaker, he is the coauthor of The Search for Digital Excellence. John
Sifonis is Managing Director at Cisco's Internet Business Solutions Group. A renowned
information technology consultant and former senior partner in the Management
Consulting Group of Ernst & Young, Sifonis is the coauthor of Corporation
on a Tightrope and Dynamic Planning.
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