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With all the assurance and insight that
comes from operating at ground zero of the digital explosion,
expert Walid Mougayar hands you a well-marked blueprint
for leading your business through the perils and into the
prosperity of the Digital Age.
Knowledgeable, hype-free, valuable. That's
Opening Digital Markets, the first complete battle
plan for business strategy on the Internet. Written by a
practitioner respected worldwide for leadership in Internet
commerce planning. Opening Digital Markets gives
you real strategies and tactics for penetrating business's
newest front. And it shows you exactly why this is a war
that you must fight.
Surveying terrain that's light years beyond
other books' "gee whiz" view of business on the
Internet and skirting shallow cliches, Opening Digital
Markets contains original, professional, and profitable
examples, insights, guidelines, and self-surveys that you
can put to work in your business today. And this book will
show you why you must get into action.
Author Walid Mougayar knows what he's talking
about. Internet commerce is his business. The founding chairman
of CommerceNet Canada, he is a world leader in the development
of digital commerce business models, policies, and strategies
and widely regarded as one of the most prescient of digital
seers.
Mougayar maps out five monumental -- but
insufficiently recognized -- metamorphoses that the Internet
is making in business:
- The rise of "virtually" integrated
organizations -- companies that depend entirely on the
Web to manage their supply chains in real-time
- The need to enter digital markets simultaneously
with six different channel segments
- The creation of intermediary organizations
that thrive by overlaying digital services on top of existing
ones
- The relationship between the organization
of electronic markets and the empowerment of buyers, sellers,
and market makers
- The arrival of next generation electronic
retailing that affects the evolution of the wired consumer
How will these bombshell changes affect
your organization? Opening Digital Markets provides
you with powerful strategies for turning them to your company's
advantage.
Long on logic, solutions, options, and pointers
to success -- and refreshingly free of obfuscation and hyperbole
-- Opening Digital Markets gives you a telescopic
close-up on the transformations the Internet is making in
the marketplace -- and a meaningful armory in the battle
for business success in our new, Internetworked world.
Walid Mougayar is president of CYBERManagement
Inc., a management education and consulting firm. He is
an internationally recognized consultant, writer, and speaker
on strategic Internet planning and Internet commerce competitive
strategy development. Mougayar is the founding chairman
of CommerceNet Canada. A veteran of 14 years at Hewlett-Packard,
he successfully led HP's Internet and Information Highway
initiatives in Canada. He is also coauthor of The Business
Internet and Intranets: A Manager's Guide to Key Terms and
Concepts (Harvard Business School Press, 1998).
CommerceNet Press is an arm of CommerceNet,
the lead organization promoting and building electronic
commerce solutions on the Internet. Only three years old,
CommerceNet already has more than 500 member companies and
organizations worldwide, including major banks, telecommunications
firms, VANs, ISPs, and on-line services, who together are
transforming the Net into a global electronic marketplace.
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