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The Complexity Advantage:
How the Science of Complexity Can
Help Your Business Achieve Peak
Performance

by Susan Kelly and Mary Ann Allison

New York: McGraw-Hill, 1999

Looking for a new and more effective way to lead and manage in today's rapidly-changing and highly competitive global marketplace? A growing number of business leaders are turning to complexity science. To inspire new ways of leading: allowing efficiency and creativity to emerge naturally within organizations, much like nature creates order from chaos.

Complexity theory shows us that many phenomena -- from the human body to a laser beam -- are self-organizing systems in which the individual parts adapt naturally to create order out of chaos. Applying these principles to business, complexity theorists maintain that much like a baseball team, the ultimate success of any organization depends on how well its members adapt their individual strengths to work together. Thus, by discarding the traditional command-and-control style of management in favor of one that encourages good working relationships among their employees, today's managers can expect more creative and productive solutions to arise for the organization as a whole.

In The Complexity Advantage, consultants Susanne Kelly and Mary Ann Allison give us the first truly practical guide for using the principles of complexity theory to transform any business, large or small, into one that can consistently redefine itself to keep pace with today's ever-changing marketplace. Based largely on the insights they gained from Citibank's successful, pioneering implementation of complexity-based programs in the workplace, the authors provide a fascinating first-hand look at how complexity theory was applied in the company's technology community to meet a broad range of ongoing business challenges.

Managers, executives, and other company leaders will learn how to avoid self-defeating business practices that can deplete company resources, and discover Fourteen Simple Steps for Success -- how to incorporate Complexity Advantage principles into business -- that can help turn any organization into one which can flourish and adapt to meet any challenge tomorrow's marketplace may present. There's even a section on helpful "tricks of the trade" which can be easily implemented to reap immediate benefits.

A must-read for anyone looking to make their organization more successful in a time of increasing competitive pressures and market uncertainty, The Complexity Advantage can show any business leader how to boost productivity, acquire better ways of leading, and be better able to understand and influence vital relationships with employees, customers, and vendors.

Susanne Kelly is a vice president in Citibank's Corporate Technology Office where she currently works as Research Director for Citibank's Complexity and Organizational Behavior Project. With over 20 years of high-powered business responsibility spanning the communications, technology, chemical manufacturing and banking industries, she has had broad experience from marketing and customer service to technology development. Ms. Kelly is also a popular international speaker on complexity and organizational behavior.

Mary Ann Allison is a principal in The Allison Group, LLC (www.allisongroup.com), a New York City consulting firm providing services such as strategic planning, organizational development, and generating virtual communities to companies ranging from start-ups to multinationals like Hewlett-Packard. Previously she was a vice president at Citibank and president of an Internet start-up company. She is also the author of Managing Up, Managing Down, and speaks on complexity, business, and community.

 
   
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