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Underneath the ever-roiling surface of public markets, information
technology continues to remake the economy. Fifty years after the first commercial
computer was sold, we stand on the brink of introducing intelligence into over
a trillion items in commerce at a price too small to calculate. The age of disposable
computing will transform every industry. Are you ready? In
The Strategy Machine, Larry Downes, the bestselling coauthor of
Unleashing
the Killer App, charts a proven course through the uncertain future of business.
With both winning and losing case studies, The Strategy Machine shows how
to develop and nurture a "strategy portfolio" that can withstand the
pressure of potent internal and external obstacles. Much like your personal financial
portfolio, a strategy machine hedges your bets across a wide range of dramatically
different challenges your business will face. Downes's approach generates new
profits from new information products and services, regardless of the industry
or the size of your company. In the book, Downes introduces
important new tools every manager can use, including: - The
Information Supply Chain - An emerging, parallel supply chain of data that describes
transactions in the physical world, with independent value in the form of new
products and services.
- Invisible Capital - Information
assets, like brand, expertise, and customer and supplier relationships, lost in
today's balance sheet, whose true value is understood by only a few companies.
- The
Strategy Machine - A perpetual motion machine for strategy, fused with business
operations, the heart of which is an invisible capital engine that uses data as
both input and output.
Nothing short of revolutionary,
The Strategy Machine shows managers how to reinvent business and integrate
new technology for a revolution in progress. Regardless of the kind of business
or the size of your company, whether you work in operations, sales, or finance,
or whether you are the CEO or a manager in training, the tools in this book will
teach you how to innovate on a daily basis and how to profit from the transformation
going on right now in your industry. This is an essential guidebook for the information
revolution -- one that will help companies succeed in the long run, with a winning
portfolio, in today's economy. Larry Downes, coauthor
of the groundbreaking bestseller Unleashing the Killer App, is a leading
practitioner and speaker of winning business strategies for the digital age. He
is the chairman of the Larry Downes Consulting Group.
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