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    Click on below for a description of the book...

Charan, Ram. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales. New York: Portfolio, 2007.

Cone, Steve. Steal These Ideas! Marketing Secrets that Will Make You a Star. New York: Bloomberg Press, 2005.

Fallon, pat and Fred Senn. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage. Boston, Massachusetts: Harvard Business School Press, 2006.

Flynn, Nancy. Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues. New York: AMACOM, 2006.

Godin, Seth. Small is the New Big and 23 Other Riffs, Rants, and Remarkable Business Ideas. New York: Portfolio, 2006.

Hill, Sam and Glenn Rifkin. Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Roles and Made It Big. New York: HarperCollins, 1999.

Jaffe, Joseph. Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership. Hoboken, New Jersey: John Wiley & Sons, 2007.

Kelly, Lois. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. New York: AMACOM, 2007.

Lewis, T. G. The Friction-Free Economy: Marketing Strategies for a Wired World. New York: HarperBusiness, 1997.

Mathieson, Rick. Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age. New York: AMACOM, 2005.

Mooney, Kelly; and Nita Rollins. The Open Brand: When Push Comes to Pull in a Web-Made World. Berkeley, California: New Riders, 2008.

Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers. New York: Harper Business, 1991.

Moore, Geoffrey A. Inside The Tornado: Marketing Strategies From Silicon Valley’s Cutting Edge. New York: Harper Collins, 1995.

Post, Karen. Brain Tattoos: Creating Unique Brands that Stick in Your Customers' Heads. New York: AMACOM, 2005.

Rapaille, Clotaire. The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do. New York: Broadway Books, 2006.

Rentel, Ron. Karma Queens, Geek Gods and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace. New York: AMACOM, 2007.

Salzman, Marian, Ira Matathia and Ann O'Reilly. Buzz: Harness the Power of Influence and Create Demand. New York: John Wiley & Sons, 2003.

Scoble, Robert and Shel Israel. Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. Hoboken, New Jersey: John Wiley & Sons, 2006.

Simmons, John. The Invisible Grail: In Search of the True Language of Brands. New York: Texere, 2003.

Weber, Larry. Marketing to the Social Web: How Digital Customer Communities Build Your Business. Hoboken, New Jersey: John Wiley & Sons, 2007.

Weil, Debbie. The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right. New York: Portfolio, 2006.

Wright, Jeremy. Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results. New York: McGraw-Hill, 2006.

Wipperfurth, Alex. Brand Hijack: Marketing without Marketing. New York: Portfolio, 2005.

Yastrow, Steve. We: The Ideal Customer Relationship. New York: Select Books Inc., 2008.

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