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Future Frequencies
by Derek Woodgate and Wayne R. Pethrick

Austin, Texas: Fringecore, 2004

Future Frequencies delivers a unique insight into how innovative approaches in the realm of progressive culture can stimulate revolutionary thinking for thinking about the future.

In addition to examining The Future’s Lab’s distinctive and highly successful approach to creating future potential and opportunities for corporate and institutional clients, the book offers an in-depth look at some of the most extraordinary and provocative cultural figures around, melding elements of their creations into each stage of the futures studies process. Each chapter examines an array of real-life case studies that illustrate how this unique fusion delivers profitable outputs for clients.

Future Frequencies appeals to anyone interested in how futurists juggle ideas and insights and apply their thinking in the world of business. The concepts described in the book also inform, entertain and intrigue those interested in a progressive culture.

Derek Woodgate is Founder and President of The Futures Lab Inc. With experience as an executive on the board of two major corporations and over 15 years Senior Vice-President-level management and operational responsibilities in international businesses. Derek is widely recognized as a global specialist in marketing, innovation, business and futures-based consulting. He is currently on the Board of Directors of Austin based Blastro, Planet U in Dallas and the Central Texas Chapter of the World Futures Society.

Wayne R. Pethrick is a consulting futurist with The Futures Lab. He is well known for the creation and development of an environmental scanning process for emerging issues which has been adopted by several institutions and corporations as for his use of image based communications in futures work. Wayne is also sought after for his expertise and insights in the area of ethnographic futures and urban culture. Accordingly he has a number of conference speaking engagements and media interviews to his credit. Wayne also serves as an advisor to various boards and organizations.

 

 
   
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