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A Future Perfect is the first comprehensive examination
of the most important revolution of our time -- globalization -- and how it will
continue to change our lives. The authors, John Micklethwaite and Adrian Wooldridge,
correspondents for The Economist, won the Financial Times/Booz Allen
Global Business Book Award on Strategy and Leadership for their previous collaboration,
The Witch Doctors. In A Future Perfect, Micklethwait and Wooldridge
expand their field of vision in order to analyze, demystify, and expose the global
forces reshaping our world, and they detail both the challenge and the hidden
promise those forces hold for individuals, businesses, and governments.
Do businesses benefit from going global? Are we creating winner-take-all
societies? Will globalization seal the triumph of junk culture? What will happen
to individual careers? Gathering evidence from the shantytowns of Sao Paolo to
the boardroom of General Electric, from the troubled Russia-Estonia border to
the booming San Fernando Valley sex industry, Micklethwait and Wooldridge mount
a powerful, witty, levelheaded defense of globalization. Along
the way, the authors introduce us to the cosmocrats -- the members of the elite
business, information, and diplomatic class who are creating the new world order.
They also identify the three engines of globalization and describe how people
are managing and governing in an increasingly global era. As they did in The
Witch Doctors, the authors also brilliantly puncture myths and conventional
wisdom, separating false hopes from emerging realities. Incisive,
expansive, and optimistic, A Future Perfect is an illuminating tour of
the global economy and a fascinating assessment of its potential impact.
John Micklethwait oversees coverage of the United States
for The Economist, where he was previously New York bureau chief and business
editor. He has won a Wincott Award for financial journalism. He has appeared on
NPR and the BBC and written for the Los Angeles Times, The Boston Globe,
and the New York Times. Adrian Wooldridge
is a Washington correspondent for The Economist
and was its West Coast bureau chief, based in Los Angeles. He is the author of
Measuring the Mind: Education and Psychology in England,
1860-1990. He has written for The
Wall Street Journal, The New
Republic, and The Times
of London, and has appeared on NPR and the BBC. |
