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It is impossible to dispute the extraordinary
impact biotechnology is having on our everyday lives. Companies
such as Genentech, Immunex, Amgen, and Biogen hold the technological
and intellectual keys to controlling our genetic destiny
and moving science to a new solutions and innovative treatments.
It describes in vivid detail the amazing entrepreneurial
trail of product development, novel business models, and
critical trials that eventually pave the way to market,
and describes advances, such as deciphering the genetic
code and gene therapy, that have the potential to lead biotech
to a higher realm altogether.
This is the first book to accurately record
the inner working of an industry that's on the verge of
living up to its monumental promise to change the world
as we know it. Through compelling stories and first hand
interviews, it describes what really drives the people and
the products. It also examines from the inside the management
practices that have led to enormous profit, and identifies
the ingredients that make a successful biotech company different.
Cynthia Robbins-Roth -- Forbes columnist,
biotech industry consultant and entrepreneur, and former
Genentech scientist -- untangles the inextricable relationship
between science and profit. With anecdotes and first-hand
insight she chronicles the biotech revolution -- from the
laboratory to the boardroom to harnessing the elusive potential
of biotech stocks.
An invaluable resource for investors, entrepreneurs
and anyone interested in biotechnology's significant promise,
From Alchemy to IPO presents the information every
one of us needs to understand and profit in a sector that's
rich with opportunity and risk.
Cynthia Robbins-Roth, Ph.D., is the founder
of BioVenture Consultants, which provides strategic planning
and technical/business assessment to the biotech industry.
Her biotech column appears regularly in Forbes ASAP
magazine, which named her one of the top 25 biotech All
Stars of 1999 for her founding role in several of the key
biotech industry business publications. She is author of
Alternative Careers in Science and lives in San Mateo,
California.
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