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The profit opportunities available today
in the global capital markets are so large, and the capital
seeking those opportunities is so vast and so highly mobile,
that we are entering into an entirely new era of capitalism.
The process of globalization has been going on gradually
for decades, but the world's capital markets have now reached
critical mass. They are poised to fuse into a single global
capital market, and we are about to enter into an era of
explosive growth as a result.
Market Unbound is the first book
to provide a dynamic blueprint of this challenging new global
market. Authors Lowell Bryan and Diana Farrell of McKinsey
& Company, Inc., explore the enormous effect this revolution
will have on governments, corporations, and individual investors.
Although the global economy has already undergone major
-- and irreversible -- change, the transformations yet to
come promise the most significant economic developments
since the Industrial Revolution. In the uncertain future,
one thing is clear: the global capital market is increasingly
dictating the actions and policies of governments, as opposed
to governments dictating the actions and policies of the
market.
There is, without question, the promise
of great prosperity, as rapid growth takes hoId in both
the developed and underdeveloped world. However, there is
also potential for disaster if economic evolution breeds
turmoil and social unrest, as companies -- and nations --
either succumb or succeed in the new global marketplace.
- Based on extensive research conducted
by McKinsey & Company, Inc., the world's premier consulting
firm Market Unbound:
- Explores and defines the dynamic impact
the converging markets will have on every sector of society
- Examines how the foreign exchange and
bond markets are integrating to the point where they are
fundamentally acting as one
- Explains how to seek profit and avoid
loss in the impending economic climate
- Reveals how a government's ability to
exercise control over its own financial system is being
undermined by the global capital market
As the global capital market continues to
mature, those who adapt to new rules will find the opportunity
for tremendous gain; those who don't face catastrophic loss.
This invaluable book is must reading for every investor,
economist, banker, policymaker, and international businessperson.
Lowell Bryan and Diana Farrell are senior
consultants at McKinsey & Company, Inc. He is the author
of three previous business books, and a leading authority
on both financial and regulatory issues, and the global
capital market. She led the research that is the foundation
of this book.
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