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Survival means creating value for stakeholders,
and the survival problem starts with uncertainty, change
and the need for organizations to adapt to shifting needs
and market conditions. The key question is 'Why are
organizations slow to change and adapt?'
Unsuccessful organizations are distinguished
by their failure to overcome thinking and behavioural flaws
at personal, organizational and community levels. In this
book, we explain what these flaws are and how the scenario
approach helps senior managers and organizations to overcome
them. Our approach is based on reasoning, research, real
world observations -- and a long track record developing
scenario-based thinking, combining the most effective elements
of the many scenario approaches that have been tried over
time.
- Why scenario thinking is increasingly
important: how it has developed as an approach that can
help build successful strategies and organizations.
- How scenarios are valuable in overcoming
an obstacle or problem -- current or potential -- by enabling
innovation and creative thinking 'outside the box'.
- How scenario thinking can be used to
resolve organizational flaws by enhancing the strategic
conversation.
- How to understand the scenario approach
in the context of effective organizational learning and
development.
- How to ensure that scenario thinking
is included in a wider strategic and organizational learning
framework, essential for organizational survival.
Outlining the benefits and techniques of
scenario thinking The Sixth Sense shows the scenario
thinking is purposeful and effective in driving strategy
and organizational development towards managerial and organizational
success.
Members of the Centre for Scenario Planning
and Future Studies of the University of Strathclyde Graduate
School of Business (USGSB) have been involved in scenario
and futures work over a significant period of time, both
in a consultant and an educational capacity. This combination
has resulted in the development of expertise in scenario
planning and future studies that is difficult to match.
The Centre's expertise is demonstrated in the range of scenario
planning and future studies that is difficult to match.
The Centre's expertise is demonstrated in the range of scenario
planning and future studies assignments that have been undertaken
for major organizations, as well as in the production of
leading edge research and publication about scenario planning
and future studies, and decision-making. This combination
differentiates the Centre from other organizations in the
field.
The Centre has developed an international
reputation for the design and delivery of purposeful scenario
planning assignments. These have involved private sector
organizations from a wide range of industry groupings on
an international basis, and public sector organizations
from local to national governments. The internal scenario
teams drawn from all these organizations has included key
decision and policy makers, resulting in top-level commitment
to participation and active adaptive learning from the outcomes.
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