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Being right about the future is critical...
but it's not enough. You need to believe what you see, and
respond to it. That requires a fundamentally new and better
way of thinking, one that only two leading futurists can
bring you. In FutureThink, Edie Weiner and Arnold
Brown share the techniques they've used to help hundreds
of leading enterprises -- including 3M, Merck, and the IRS
-- anticipate the future and act quickly on what they've
learned, to get a powerful jumpstart on the competition.
Revealing the hidden patterns of change
- Trend/countertrend, spirals and pendulums, extremes and
middles, multiplier effects, and more
The Law of Large Numbers: explaining
many of today's most powerful forces - Recognizing the
drivers behind everything from deviancy to terrorism
Beyond "inattentional blindness:"
seeing what's coming up behind you - Practical techniques
for supercharging your peripheral vision
These 16 mental paths to insight and foresight
will help you see patterns more clearly; weigh choices more
effectively; and make bolder, better-informed decisions:
choices that don't just prepare for the future, but transform
it.
Edie Weiner is president of Weiner Edrich
Brown, Inc., a leading futurist consultancy based in New
York City. She has thirty years experience in issues analysis
and strategic planning and was the youngest outside woman
elected to the Board of a major financial institution. A
guest lecturer at Wharton and Harvard, her work has appeared
in Harvard Business Review and The Wall Street
Journal.
Arnold Brown, chairman of Weiner Edrich
Brown, Inc., pioneered strategic scanning for management.
His clients have included 3M, the IRS, Merck, and the U.S.
Congress. He is a director of the World Future Society.
The authors' previous books include Supermanaging
and Insider's Guide to the Future.
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