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The world's most exciting, fastest-growing
new market? It's where you least expect it: at the bottom
of the pyramid. Collectively, the world's billions of
poor people have immense entrepreneurial capabilities and
buying power. You can learn how to serve them and help millions
of the world's poorest people escape poverty.
It is being done -- profitably. Whether
you're a business leader or an anti-poverty activist, business
guru Prahalad shows why you can't afford to ignore "Bottom
of the Pyramid" (BOP) markets.
In the book and accompanying CD videos,
Prahalad presents...
- Why what you know about BOP markets
is wrong -- A world of surprises -- from spending
patterns to distribution and marketing
- Unlocking the "poverty penalty"
- The most enduring contributions your
company can make -- Delivering dignity, empowerment,
and choice -- not just products
- Corporations and BOP entrepreneurs
-- Profiting together from an inclusive new capitalism
C. K. Prahalad is Harvey C. Fruehauf
Professor of Business Administration and Professor of Corporate
Strategy and International Business at the University of
Michigan Business School. He is a globally recognized business
consultant who has worked with senior management at many
of the world's leading companies.
Prahalad's groundbreaking article, "The
End of Corporate Imperialism," won the 1998 McKinsey
Prize as the year's best C. K. co-authored several important
papers and articles, including "The Fortune at the
Bottom of the Pyramid," which have helped launch a
global movement towards private-sector solutions for global
poverty.
His research focuses on corporate strategy
and the role of top management in diversified multinational
corporations. With Gary Hamel, he co-authored the global
business best-seller Competing
for the future.
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