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Offering Internet connectivity up to 100
times faster than conventional modems, broadband is a breakthrough
technology that promises to revolutionize the way we work,
play, and communicate. With broadband, the Internet is no
longer a linear, text-based medium, but a fully interactive,
"always-on" supermedium comprising telecommunications,
television, radio, even household appliances.
Just how big is broadband from a strategic
business perspective? Currently, more than 10,000 people
a day are signing up for some type of broadband service,
and that figure is sure to rise dramatically in the months
ahead. Already, broadband has begun to spawn revolutionary
new forms of entertainment and advertising. Soon, it will
radically alter the ways in which businesses of all sizes
interact with customers and each other.
According to the insiders at forward-thinking
companies such as Kodak, TBWA/Chiat/Day, Columbia Tristar,
and other industry leaders profiled in this book, "the
sky's the limit!"
How can you guarantee that your company
will be a major player in a broadband world? You can
start by reading The Last Mile by leading Internet
innovators and industry insiders Jason Wolf and Natalie
Zee.
The Last Mile arms business strategists
and their technical staffs with their first detailed look
at this rapidly emerging technology and the impact it will
have on business over the next few months and for decades
to come. It cuts through the hype to provide a realistic
picture of broadband's vast potential, as well as its limitations.
And, from definition to implementation, it clearly shows
you how broadband can help your company achieve bold new
levels of productivity and profits.
The Last Mile fills you in on just
as much as you need to know about how broadband works and
the competing technologies involved. It tells you who the
major players are in this nascent industry and who is likely
to come out on top. It reveals which industries are most
likely to be affected first by the broadband revolution
and how. It gives you the inside scoop on companies at the
bleeding-edge of the revolution that have already begun
to exploit broadband's awesome potential.
Most important, The Last Mile provides
practical, concrete advice on what you should be doing now
to guarantee that your company won't be left behind in the
evolutionary leap into a broadband world.
The broadband revolution has arrived. Find
out how to make it work for your company in The Last
Mile.
Jason Wolf is Director of Multimedia/Internet
Technology and Regional Director of Research and Development
at marchFIRST (formerly USWeb/CKS). An acknowledged thought
leader in the area of collaborative unification of traditional
multimedia and Internet technologies, he has developed landmark
Internet marketing initiatives and multimedia projects for
Nike, Apple, Levi's, Visa, Transamerica, GM, MCI, Pixar,
and other Fortune 100 clients. Prior to joining marchFIRST,
he worked for Macromedia, where he helped develop Shockwave.
Natalie Zee is an Interactive Design
Director and co-founder of the Research and Development
Department at marchFIRST. As an award-winning designer,
she leads interactive Web projects for such clients as Apple,
Levi's, Visa, Harmon/Kardon, and other prominent companies.
Prior to joining marchFIRST, she was a Web Designer at Macromedia,
launching both macromedia.com and Shockwave.
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