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The Invisible Continent offers invaluable
insight for individuals and companies seeking success in
the twenty-first century. Kenichi Ohmae, the bestselling
author of the groundbreaking book, The Borderless World,
looks ahead to the future of business in the age of the
Internet and sees a rapidly changing landscape -- one to
which we must adapt or face the consequences. Ohmae unveils
this new economy's four basic forces -- the visible, invisible,
cyber, and high multiple dimensions -- and shows how a dramatic
and volatile battleground is forming between companies and
the countries that try to regulate them.
Replacing countries (and their borders),
Ohmae anticipates a world where the most powerful forces
are "platforms." These invisible platforms are
the universal standards that dominate the market. For example,
Ohmae shows why English has become the de facto official
language of the Internet, giving English-speaking countries
an enormous advantage in e-commerce. He explains why investors
must seek out and find these emerging platforms and shows
what criteria they should look for.
Looking at today's hottest industries like
e-commerce, banking, and telecommunications, Ohmae distinguishes
between the old-world titans, like IBM, GM, and CBS, and
the new-world Godzillas, like Dell, Cisco, and Microsoft.
It's the Godzilla companies that grow fast, move fast, and
devour everything in sight. Together, they will forge the
economy of the future.
Just as The Borderless World foresaw
a globally interlinked economy, The Invisible Continent
maps out the coming technological revolutions and the impact
they will have on businesses around the world. It is a must
read for anyone seeking to attain and keep a competitive
advantage in today's markets.
Kenichi Ohmae is a corporate strategist
and advisor to governments around the world. He is the former
director of McKinsey & Company in Japan and chairman
of its Asia Pacific operations. He writes frequently for
the Wall Street Journal, New York Times, and
Newsweek and is the author of The Borderless
World. He lives in Tokyo.
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