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Alchemy and Transmutation --
Changing and Creating Things and People

by Arnold Brown, Chairman,
and Edie Weiner, President,

Weiner, Edrich, Brown, Inc.


For centuries, scientists and pseudo-scientists alike dreamed of transforming base substances into valuable ones -- alchemy. Alchemists tried to turn lead into gold, for example. It never worked. But now science seems to have developed the tools that will enable the realization of the alchemists' dream. We will be able to accomplish transmutation. We will actually turn elements and materials into something entirely different.

By changing a material's atomic structure, which nanotech makes possible, that material can be transformed into something else, with new properties, some of which have never before been seen in nature. Some physicists have even created a new form of life -- globs of gaseous plasma that, like any other life form, can grow, replicate and communicate. Others have applied electrical signals to quantum dots to create programmable matter such as wellstone iron, which can be morphed into substances such as zinc, rubidium or impervium. By rearranging the placement of atoms, scientists can create entirely new fabrics and ceramics. "Bio-fortification" can create new and more nutritious crops.

But it is not only inanimate elements and other substances that can be transformed by science. Human beings can, too. Many scientists are eagerly exploring how people can be transmutated into some superior form of humanity through the convergence of nano-bio-info-cogno technologies. The hope is not only to improve humanity but to more firmly control human evolution in order to create bodies and brains that are more durable, easier to repair and more resistant to disease, stress and aging. By merging biology and electronics, bioartificial replacement parts for the lungs, pancreas, kidneys and limbs can be created. Artificial muscles can be made out of electroactive polymers. Biogerontology will result in the reversal of aging -- "engineered negligible senescence." We seem to be moving with surprising speed toward what Ray Kurzweil calls "Human Body Version 2.0" -- the new re-engineered human that will eliminate or overcome "the thousand natural shocks that flesh is heir to."

More and more scientists are working toward, not only more and better understanding of the human brain, but transformation of it. Consciousness is becoming an academically respectable field of study, and it includes altered states, religion and spirituality. There is a continuing explosion of research on the brain and how it works, how to access its thoughts and patterns, and how it governs behavior and beliefs.

As a result of the growing understanding of the mind, the lines between man and animal are blurring. For example, scientists are on the threshold of creating a mouse whose brain will consist entirely of human cells. Now, there is a mounting acknowledgement of the intelligence of plants and the specter of human-plant chimeras, whereby, for example, a person's cells could be transformed into pharmaceutical plants. One of the most challenging dilemmas facing the Patent Office is, and will be, what is too human to patent in the world of the laboratory.

Clearly, this will not only apply to animal and vegetable, but to mineral as well. Robotics is advancing in all shapes and sizes, and is getting smarter. All manner of robots will be increasingly employed or engaged in sports, as pets and playmates, in war, medicine, business, entertainment, leisure, home care, and so on. These "artificial" minds will even replace humans as parents, when they monitor our children in cars and serve as interactive babysitters. Autonomous nanotechnology swarms (ANTs) -- nanobots -- will be highly intelligent and make smart decisions in many areas of application. Robots will even self-replicate, by cloning themselves out of whatever materials made them in the first place.

This movement of intelligence out of the human realm exclusively, and the shifting focus on the mind rather than the body, is already having important implications for the future of products, services, markets and overall resource usage. To entertain or caretake or employ humans requires a very different set of materials and energy than the entertainment, caretaking and employment of the mind. And since the mind can now be anywhere, and in anything, we are presented with fascinating prospects of what the resource allocations of the future might be.

The promise of improvement for both materials and humans seems boundless. It ranges from neutralizing radioactive wastes to making everybody a superior athlete. It looks increasingly likely that modern alchemy will help us to find substitutes for scarce materials, to overcome threats to the environment and to make almost everything better, stronger, longer lasting and more beautiful.

Is there a down side? Of course. We don't know what all the consequences of such revolutionary developments will be. New nanomaterials may well create new dangers to human health and the environment. And the new people we might create may have attributes that are not as good as hoped for.

Biocybernetics, in particular, raises many questions, including political ones. Integrating humans and robots, making robots more like humans and humans more robotic, creates whole new areas of concern. For example, if a computer attains human-like consciousness and intelligence, is disconnecting it murder or cruel and unusual punishment?

Industries based on natural resources, from oil to gems to logging, will need to anticipate what could be a very changed future. They could find themselves at a competitive disadvantage, or they might gain an edge over competition by controlling the direction of development. Third world nations that heavily depend on current markets for natural resources could face economic disaster, increasing the possibilities of conflict and chaos. Conversely, the ability to create nutrients and water that relieve disease, malnutrition and drought is potentially the greatest advance made by humanity.

While most results of the new alchemy are many years off, especially those related to the transmutation of people, assessment of the possibilities and their consequences is an immediate need, as is the decision to fund or participate in the nascent areas of research related to each industry or organization. At the very least, manufacturing processes, supply chain valuation, risk and new product and market development are all areas ripe for exploration and assessment.

As we move from mankind to mindkind, products and services will shift to address the needs and behaviors of the mind, from emphasizing red uniforms as opposed to steroids in sports, to equipping alarm clocks with the ability to read brain patterns and wake us up during the proper phase of sleep. The resources that went into building a text world will yield to the visual patterning and graphic interfaces that are shaping the brain processing of upcoming generations.

Instead of hiring whole people for the more creative work, organizational resources will shift to hiring minds. Eli Lilly's website, InnoCentiye, has 70,000 registered "solvers" from 173 countries. Corporations post their biology and chemistry needs, hoping that one of the registered solvers will be able to provide a solution. Staples held a competition and received 8,300 submissions from customers who came up with new product ideas; BMW accessed customer creativity by allowing people to suggest ways on the company website to leverage advance telematics and in-car online services, while the BBC has announced its "Creative Archive License," providing public access to its full media archives so that individuals can participate in the production of entertainment. This reduces the need for bricks and mortar to house bodies, and all the overhead that comes with hiring people, while expanding the universe of potentially harnessable minds. Along with this, the focus will begin to shift away from managing people and toward project management -- putting together all the varied resources and components, wherever available and in whatever form, to accomplish the desired task or vision. As organizational energy input continues to migrate away from labor, and that which does depend on labor can seek out lowest cost providers, managing labor will be less important and managing minds will take center stage.

The major battles of the future will be for minds and not bodies. Campaigning to the so-called "red/blue" divide in the U.S., the proliferation of think tanks with an ideological predisposition, the proselytizing by factions of religion and spirituality, the seeking out of the best employees, the appropriation of others' identities in a world of virtual commerce, and diplomacy on the global stage, will add to everything else cited here. In combination, they will all shift resources away from the physical into the realm of the idea, the brand, the experience, the virtual and the perceivable. Women, animals, plants, children, thinking machines and people located in remote places will all take a more prominent position as what is considered humanity evolves through transmutation from mankind to mindkind.

 


  Arnold Brown is chairman of the leading strategic scanning consultancy, Weiner, Edrich, Brown, Inc. His clients have ranged from General Electric and Procter & Gamble to the U.S. Congress and the Southern Baptist Convention. He is a director of the World Future Society and the co-author of several books, including the newly published FutureThink.

  Edie Weiner is president of Weiner, Edrich, Brown, Inc., and serves on numerous Boards and Advisory Boards. She has been in the field of issues analysis and strategic planning for more than 30 years, and is acknowledged as one of the most influential practitioners of social, technological, political and economic intelligence-gathering. She is the co-author of FutureThink.

   
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